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"End Your Dry Spell" rolls out today in select markets.
January 3, 2017
By: Christine Esposito
Editor-in-Chief
Procter & Gamble’s Aussie hair care brand has unveiled its new ‘End Your Dry Spell’ campaign, which features real customer reviews of its popular 3 Minute Miracle Moist conditioner. The new commercials, set to run in select markets and online, show a woman at the beach touting the benefits of the treatment by narrating real customer reviews of the product. The woman’s flirty attitude, in tandem with the spirited customer reviews, lends itself to the brand’s cheeky nature, according to the b...
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